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How Voice Search Will Impact Your SEO, PPC & Social Strategies

“OK, Google, what’s the best sunscreen for my toddler?” Now imagine you had a website that sold sunscreen for toddlers, knew that someone was going to ask that question, and were prepared with an answer on your website to capture that customer. This scenario is on every search marketer’s mind as we enter the world of voice search. According to a Google survey in 2014 conducted by Northstar Research, 55 percent of teens and 41 percent of adults are using voice search more than once a day. More recent studies have...
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